Social Media for Your Business
Social media has grown remarkably in the past decade and doesn’t show signs of slowing down any time soon. In fact eMarketer predicts 2.55 billion people worldwide will use social networks by 2016.
What does this mean for businesses? Simple: a social media presence is crucial for the success of any business, regardless of its size or how long it has been around. Why? Because people are looking online for your business or the products/services that you offer, and they want to interact with you.
Social media, among many other benefits we will talk about, is a way to connect to current and potential customers and build relationships that will last.
5 Reasons Why Your Business Should Be Using Social Media
Word of Mouth- In the past, people could tell only a handful of their friends and family about a great experience they had with a company. Now imagine how many more people they can reach with the use of social networks.
Build Relationships- Interaction with current and potential customers will not only lead to trustworthy relationships but also brand loyalty.
Branding- You can create a recognizable identity for your product/service through the use of various social media platforms. Just remember to keep your brand consistent.
Create Buzz- Social media gives your company the ability to create excitement about new products/services that are coming out. You also can generate conversation and credibility by posting testimonials from your customers.
Increase Traffic- Being on social media is another way potential customers can find you. Getting your company name out there as much as possible generates product/service awareness, which is key for growth.