6 Small Business Tips for Success
Be Visible Online
Think you don’t need a website? Think again! Having an online presence is crucial. Online is now being deemed the new word of mouth. There are far too many businesses that make the mistake of thinking they don’t need a website. Do you know what happens when consumers go searching for a business without a website? They may either think your business is no longer open or they usually find your competitor who exists online. It not only serves as credibility, but also as a source of information for potential clients.
Have a Consistent Voice
Deliver the right, consistent message to potential customers at all times whether it’s on the phone, in person, or through social media. Businesses also need to make sure that they are responding to both negative and positive reviews online, where the public can see. Reputation can make or break a small business. Customer interaction is an advantage that smaller businesses have, so create an interactive experience they wouldn’t want to give up.
Utilize Social Media
Know what kind social media your target market uses. Staying up to date and active with your current and potential customers can make all the difference. Facebook, Twitter, Linkedin, and YouTube are major social media sites that are a huge connection for you to take advantage of. “Twitter is the best thing that ever happened to small business owners. You can listen to your competitors or customers, and they don’t even know you’re listening.” – Melinda Emerson, Author of Succeed as Your Own Boss.
Get On the Map
It’s vital to have your correct business information online, across every search engine in order for customers to find you. There’s more out there than just Google! Having inconsistent information online could mean a loss of revenue. Potential customers want correct information fast. Don’t underestimate search results; being on the top page will get you in front of potential leads.
Get Your Logo and Name Right
Your logo and name become your first impression for customers. They should be easily recognizable and reflect the nature and tone of your business as well as appeal to your target market. It’s important to have a strong link formed between your logo and name to your business. The whole package is needed to create a feeling of recognition and acceptance with a customer.
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We make sure to assess exactly what your company needs. There is always room for improvement and with our help you can reach your goals without breaking the bank.
Contact Fran Dicarlo at 210-396-1802, or email firstname.lastname@example.org to set up an in-person or online consultation, today!